Whose line is it anyway?

Let's play spot the difference! First of all, Sony's brand thought:

And now, Newcastle Brown's latest banner headline (spotted at the Onion):

How come someone at the agency/client didn't realise? Or did they realise and just not care?

Quite a good time-saving method for lazy creatives though - simply swipe an existing line and add a word!

Next week, Durex's new "Don't just do it" campaign, and the aubergine marketing board's "Go to work on an eggplant."

And the rest...