Let's play spot the difference! First of all, Sony's brand thought:
And now, Newcastle Brown's latest banner headline (spotted at the Onion):
How come someone at the agency/client didn't realise? Or did they realise and just not care?
Quite a good time-saving method for lazy creatives though - simply swipe an existing line and add a word!
Next week, Durex's new "Don't just do it" campaign, and the aubergine marketing board's "Go to work on an eggplant."
And the rest...