Thursday, September 11, 2008

Rude, nude, and delicious to know

Here's a nice new (temporary) website for Rude Health Organic Foods, a London-based brand dedicated to tastifying and enhealthening breakfast time.

Full disclosure: Rude Health is run by my sister and brother-in-law. I was involved in a minor, behind the scenes way, but can't take any credit for the design, copy, or video - more's the pity. 

Aaaaaaaanyway, the homepage has a nice PR stunt in the form of a time-lapse video, featuring some ace sand sculpture and naked breakfasting on the banks of the Thames. And it's also up on YouTube, look!

I really like the slo-mo / real time cleverness towards the end.

Also worth a few minutes of your time on the site is Nick's Rant. As someone who's been on the receiving end of a real life rant from Nick, I can testify that this is a polite version that won't have you cowering behind the sofa like a Doctor Who-frightened 8 year old. Instead it will enlighten you about some weird stuff - homogenisation for example - that goes on in the milk industry, and why it's not a good idea. More rants to come, podcast style, in the future.

"Food for thought" - geddit? Ahhhhhhh, sorry. Can't help it.

No comments: